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Product Description
Todd LaBrie has worked in the industry for over 10 years, in every capacity, and his company, Carwraps, Inc. is the industry leader in high-quality, eye catching and durable wraps. He is also the founder (along with Kirsten Hudson and Justin Pate) of RealWrapping, Inc., which produced the highly successful DVDs RealWraps 101 and SpeedWrap Xtra. These DVDs, which teach the art of graphic installation, are the most comprehensive and successful instructional DVDs available. In Vehicle Graphics 101, LaBrie and Hudson go beyond installation to teach you how to design, sell, and print vehicle graphics.
At its most basic, Vehicle Graphics can be understood as the application of a vinyl sticker to a vehicle. Vehicle Graphics can be as small as a decal, or as large as a full wrap. With a full wrap, the entire vehicle is wrapped, with the exception of the front windshield and the driver and front passenger’s windows, which cannot be wrapped for legal reasons. Rear passenger windows and the rear windshield may be covered, but typically they will be wrapped with a perforated vinyl that allows for partial visibility.
Vehicle Graphics are a relatively new marketing tool. Prior to the popularization of wrapping cars, trucks, vans and SUVs, most mobile advertising took the form of mobile billboards. Mobile billboards still exist, but they are banned from a variety of municipalities, and they represent a limited opportunity and are not as cost-effective as Vehicle Graphics.
Note: For our purposes, advertisements on the outside of busses are considered a form of Vehicle Graphics, but from a traditional advertising standpoint, they are categorized as transit advertising. The techniques are the same, but this difference should be noted when attempting to sell Vehicle Graphics for busses as opposed to other vehicles.
The origins of “large-format” Vehicle Graphics, in particular wrapping entire vehicles in sticky-backed vinyl, is unclear. In the first few years that Vehicle Graphics of this nature were possible, however, the materials were limited, and the process of printing and applying such graphics was exceptionally time-consuming, expensive, and extremely difficult. Nevertheless, the impact of these graphics was so extreme that the potential value was immediately perceived.
Since then, the technology (in terms of materials and printing) has improved immensely, and installers have refined their craft. Photo-realistic graphics are now possible, as are reflective graphics and laser-cut vinyl. All vehicles, including those with extremely difficult compound curves (such as Volkswagon Beetles and PT Cruisers) are now able to be wrapped. In addition, while Vehicle Graphics remain material and labor-intensive, and thus not inexpensive, the cost has come down such that it is now within the reach of many small- and medium-sized businesses.
With the latest information about software, printers, vinyl, lamination, and more, this book is a must-have reference for anyone in the industry or thinking about getting into the fastest growing field in advertising.
At its most basic, Vehicle Graphics can be understood as the application of a vinyl sticker to a vehicle. Vehicle Graphics can be as small as a decal, or as large as a full wrap. With a full wrap, the entire vehicle is wrapped, with the exception of the front windshield and the driver and front passenger’s windows, which cannot be wrapped for legal reasons. Rear passenger windows and the rear windshield may be covered, but typically they will be wrapped with a perforated vinyl that allows for partial visibility.
Vehicle Graphics are a relatively new marketing tool. Prior to the popularization of wrapping cars, trucks, vans and SUVs, most mobile advertising took the form of mobile billboards. Mobile billboards still exist, but they are banned from a variety of municipalities, and they represent a limited opportunity and are not as cost-effective as Vehicle Graphics.
Note: For our purposes, advertisements on the outside of busses are considered a form of Vehicle Graphics, but from a traditional advertising standpoint, they are categorized as transit advertising. The techniques are the same, but this difference should be noted when attempting to sell Vehicle Graphics for busses as opposed to other vehicles.
The origins of “large-format” Vehicle Graphics, in particular wrapping entire vehicles in sticky-backed vinyl, is unclear. In the first few years that Vehicle Graphics of this nature were possible, however, the materials were limited, and the process of printing and applying such graphics was exceptionally time-consuming, expensive, and extremely difficult. Nevertheless, the impact of these graphics was so extreme that the potential value was immediately perceived.
Since then, the technology (in terms of materials and printing) has improved immensely, and installers have refined their craft. Photo-realistic graphics are now possible, as are reflective graphics and laser-cut vinyl. All vehicles, including those with extremely difficult compound curves (such as Volkswagon Beetles and PT Cruisers) are now able to be wrapped. In addition, while Vehicle Graphics remain material and labor-intensive, and thus not inexpensive, the cost has come down such that it is now within the reach of many small- and medium-sized businesses.
With the latest information about software, printers, vinyl, lamination, and more, this book is a must-have reference for anyone in the industry or thinking about getting into the fastest growing field in advertising.
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